Post finishing my studies, I been to USA for my higher studies. The dream of establishing my own start-up began while working for a start-up in USA during the PhD studies. After working for few years at MNCs in Bengaluru as a Scientist and a Manager, I considered myself to be ready for the start-up, and financially not so ready. The exploration of start-up ideas began and I started looking in to merits of ideas based on personal and professional experience, limited financial resources (which is a struggle for all the start-ups in beginning) and effectuation principles which learned from Prof. Saras.
After lot of exploration, zeroed down to three ideas. The toss-up was now between the Ed-tech Vs Water Tech Vs Food Tech startup. Each of the idea had its own merit and advantage to pursue further. Ed-tech start up seemed like a low hanging fruit with my teaching experience and connects in education institutions. Somehow something to change in the society was in heart. The quality of water had bothered me a lot when I was new (still does) to Bengaluru. Spent a lot of time searching for solutions to hard water, and hence the Water Tech startup for solving water quality problems was one of the thrust area for me to take it forward.
The other concern towards society was regarding the food quality. The food adulteration is a major concern in society today. Milk and curd consumption had resulted in several food poisoning experiences which led to the checking the quality of milk and learnt the new concept of ‘Food Adulteration’. In another instance, packaged green peas had to be discarded after it released strong green color after a third water wash. A normal person do not know as how to check the quality of various food products. The laboratory solutions are the only solutions, but out of a common man’s rich. I wanted to enable a common man in society especially the home-makers with an easy and affordable solution to check the quality of food which they consume on day to day, which became the food tech startup idea..
While doing a survey for the three ideas, Food Tech got the best response of the three ideas. This idea was backed by Goldman-Sachs, NSRCEL and received financial support from Govt of Karnataka to develop products to detect and verify the purity of Foods. Thus ‘VERIPURE’ was born!
VERIPURE is an innovative product development and solutions company in chemical and biotech industry. We are passionate about science and technology and are building products to make this world a healthier place.
We have developed a range of testing kits for various food items. Our product range currently includes testing kit for Chilli testing, Milk testing, Turmeric testing and etc. food products. It is enabling the home makers to check the quality of food before they serve to their beloved in family every day.
The revolution of quality food in society has just begun and we hope to develop & launch more and more enabling solution in coming days and enable the common man and a home maker to do self-checking of food quality and ensure quality food for families.
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Founder : VERIPURE LABS